Marketing Research Director
Job Tracking ID:  512246-418907
Location:   San Diego, CA
Job Type:  Full-Time/Regular
Date Updated:  February 20, 2013
 
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Job Description:

The Marketing Research Director is responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Depending upon the selected methods, the Research Manager develops or assists in the development of the research instrument. The Research Manager works closely with vendors ensuring the successful execution of the fieldwork. Upon completion, the Market Research Director reviews the collected data, authors reports and makes business-oriented recommendations to the senior management of the company.

Experience and Skills:
  • Communicating with key internal stakeholders to understand and document the business objectives
  • Selecting the most appropriate and cost-effective research methodology and techniques; including what firms/outside resources to utilize to achieve the desired learning at low expense
  • Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle
  • Designing research questionnaires and moderator guides
  • Working with external research companies to oversee the fieldwork initiative
  • Interpreting data, writing reports, and making actionable recommendations

CORE COMPETENCIES AND QUALIFICATIONS

  • Bachelors or advanced degree in business or the sciences
  • A minimum of 7-10 years within the Market Research field
  • Ideally 3 years of industry/sector experience in mobile, technology and/or consumer electronics
  • Practical experience with a wide array of new product, brand, advertising, segmentation, A&U, and customer satisfaction research methodologies
  • Exceptional written and oral communication abilities; ability to make effective presentations and command respect of senior management and diverse internal stakeholders
  • Strong analytic skills with experience in statistical modeling and analysis

Additional Information:
Job Level:   Management
Number of Openings:   1
Years of Experience:   7 - 10 Years
Level of Education:   BA/BS
Starting Date :   ASAP